Protect Your Practice Carefully Against Negative Online Reviews

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February 18, 2013

“Protect Your Practice Carefully Against Negative Online Reviews”

Fox Rothschild LLP Website

 A recent court decision to throw out a doctor’s well-publicized defamation case raises the question: What’s the best way to deal with negative online comments about your practice?

Neurologist Dr. David McKee pursued the defamation suit against the author of some negative online reviews for more than two years before the Minnesota Supreme Court reversed a lower court opinion and threw his suit out. According to court papers the defendant objected to McKee’s behavior while treating his father and criticized him on various websites.

Studies of online review sites in general show these reviews to be influential on consumer behavior.

Attorneys recommend to take several steps short of legal action in order to protect yourself against negative reviews such as the those experienced by Dr. McKee.

Some attorneys suggest reaching out to the critic however attorney William Maruca advises that trying to answer a critic with your side of the story can be dangerous – particularly if you do it in the forum where the criticism appears.

“The danger is escalating a bad situation into one that could attract more attention,” says Maruca. “One unhappy review in a long list of favorable reviews is more likely to be overlooked or discounted than if there is a lengthy flame war on your review page.”

In addition attorneys suggest using low-impact legal tactics such as a cease-and-desist order from an attorney. It also may be valuable to try using positive news to combat the bad. If you promulgate your positives with an eye toward search engine optimization you may find that the good outweighs the bad.

Source

Defendant Dennis Laurion’s Web Posting

Defendant Dennis Laurion’s Patient Complaint

Plaintiff David McKee’s Reply To Patient Complaint

Plaintiff David McKee’s Cease And Desist Letter To Defendant Dennis Laurion

Defendant Dennis Laurion’s Complaint To Minnesota Board Of Medical Practice

Plaintiff David McKee’s Complaint To Sixth Judicial District Duluth Court

Plaintiff David McKee’s Response To Minnesota Board Of Medical Practice

Defendant Dennis Laurion’s Answer To Plaintiff David McKee’s Complaint

Defendant Dennis Laurion’s Motion For Summary Judgment

Defendant Dennis Laurion’s Deposition Extracts

Plaintiff David McKee’s Deposition Testimony About Circumstances Before Encounter With Laurion Family

Plaintiff David McKee’s Deposition Testimony About Encounter With Laurion Family

Plaintiff David McKee’s Deposition Testimony About Circumstances After Encounter With Laurion Family

Plaintiff David McKee’s Deposition Testimony In Response To Questions By Marshall Tanick

Affidavits By Defendant Dennis Laurion’s Parents

Defendant Dennis Laurion’s Supplemental Motion For Summary Judgment

Plaintiff David McKee’s Motion To Oppose Summary Judgment

Defendant Dennis Laurion’s Reply Memo In Support Of Motion For Summary Judgment

Sixth Judicial District Court’s Order On Motion For Summary Judgment

Plaintiff David McKee’s Appeal Of Order On Motion For Summary Judgment

Plaintiff David McKee’s Brief To Minnesota Court Of Appeals

Defendant Dennis Laurion’s Brief To Minnesota Court Of Appeals

Plaintiff David McKee’s Reply Brief To Minnesota Court Of Appeals

Minnesota Court Of Appeals Order To Strike Portion Of Plaintiff David McKee’s Reply Brief

Minnesota Court Of Appeals Announces Decision

Defendant Dennis Laurion’s Petition For Review By Minnesota Supreme Court

Plaintiff David McKee’s Opposition To Review By Minnesota Supreme Court

Defendant Dennis Laurion’s Brief To Minnesota Supreme Court

Plaintiff David McKee’s Brief To Minnesota Supreme Court

Defendant Dennis Laurion’s Reply Brief To Minnesota Supreme Court

Minnesota Supreme Court Decision On David McKee MD V. Dennis K. Laurion

David McKee MD v. Dennis Laurion 2010

David McKee MD v. Dennis Laurion 2011

David McKee MD v. Dennis Laurion 2012

David McKee MD v. Dennis Laurion 2013

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