Internet Globalization Class: “Rating, Ranking & Reviewing: Everyone Is A Critic”

NOVEMBER 19, 2011

“Rating, Ranking & Reviewing: Everyone Is A Critic”

Internet Globalization Class

I rate my profs

If the Web and online social networks have “democratized” many functions in society, one of them is rating, ranking and reviewing — of everything from consumer products, songs and movies to university professors and doctors. This function of qualitative assessment was formerly exclusive to “professional” critics such as journalists, or in the case of professors and doctors was conducted by professional peers and bureaucratic hierarchies. On the Web, however, everyone can be a critic.

What is is behind this phenomenon? Thanks to the Web, there are no more barriers for anyone who wants to rate, rank or review something or someone. There are now many websites devoted to rating, ranking and reviewing, such as Yelp and Trip Advisor. Other sites such as Amazon feature rating, ranking and reviewing features. Many people now trust these sites more than they do “professional” critics. Indeed, the democratization of rating, ranking and reviewing has had a major impact on the commercial success of products — and even the reputation of professors and doctors.

For a background article on the role of online social networks in this phenomenon, see this piece in Time magazine, When Everyone’s a Critic, and this article the Guardian with a similar title, “Everyone’s a Critic Now“.

Online rating and ranking has become so widespread that sites like TripAdvisor and Yelp are now indispensable tools for planning everything from a night out for a meal and movie to a holiday in an exotic location. As a Harvard study found, positive Yelp reviews definitely boost business for local restaurants. Yelp has been controversial, however, sometimes accused of charging businesses for playing up positive reviews and playing down negative reviews.

Controversy has dogged other rating and review sites like TripAdvisor and Amazon. TripAdvisor has been accused of featuring “fake” reviews. In the UK, the site has even been threatened with investigation over these practices. Amazon’s reviews have also been called in to question, according to an article, “What Shoppers Don’t Realize About Amazon’s Reviews“.

As noted above, university professors are now rated by students on RateMyProfessors.com, a site whose popularity does not always please the academic profession. RateMyProfessors.com is controversial due to rating criteria like physical attractiveness (“Chilli Pepper”) and easiness, but the site is nonetheless used by millions of students not only for entertainment but also to select their courses.

In another area, patients also rate and review doctors online — and not always to the liking of doctors themselves. Patient criticism can indeed result in controversy, as revealed in this article, A Physician Review Gone Wrong.

SOURCE

Defendant Dennis Laurion’s Web Posting

Defendant Dennis Laurion’s Patient Complaint

Plaintiff David McKee’s Reply To Patient Complaint

Plaintiff David McKee’s Cease And Desist Letter To Defendant Dennis Laurion

Defendant Dennis Laurion’s Complaint To Minnesota Board Of Medical Practice

Plaintiff David McKee’s Complaint To Sixth Judicial District Duluth Court

Plaintiff David McKee’s Response To Minnesota Board Of Medical Practice

Defendant Dennis Laurion’s Answer To Plaintiff David McKee’s Complaint

Defendant Dennis Laurion’s Motion For Summary Judgment

Defendant Dennis Laurion’s Deposition Extracts

Plaintiff David McKee’s Deposition Testimony About Circumstances Before Encounter With Laurion Family

Plaintiff David McKee’s Deposition Testimony About Encounter With Laurion Family

Plaintiff David McKee’s Deposition Testimony About Circumstances After Encounter With Laurion Family

Plaintiff David McKee’s Deposition Testimony In Response To Questions By Marshall Tanick

Affidavits By Defendant Dennis Laurion’s Parents

Defendant Dennis Laurion’s Supplemental Motion For Summary Judgment

Plaintiff David McKee’s Motion To Oppose Summary Judgment

Defendant Dennis Laurion’s Reply Memo In Support Of Motion For Summary Judgment

Sixth Judicial District Court’s Order On Motion For Summary Judgment

Plaintiff David McKee’s Appeal Of Order On Motion For Summary Judgment

Plaintiff David McKee’s Brief To Minnesota Court Of Appeals

Defendant Dennis Laurion’s Brief To Minnesota Court Of Appeals

Plaintiff David McKee’s Reply Brief To Minnesota Court Of Appeals

Minnesota Court Of Appeals Order To Strike Portion Of Plaintiff David McKee’s Reply Brief

Minnesota Court Of Appeals Announces Decision

Defendant Dennis Laurion’s Petition For Review By Minnesota Supreme Court

Plaintiff David McKee’s Opposition To Review By Minnesota Supreme Court

Defendant Dennis Laurion’s Brief To Minnesota Supreme Court

Plaintiff David McKee’s Brief To Minnesota Supreme Court

Defendant Dennis Laurion’s Reply Brief To Minnesota Supreme Court

Minnesota Supreme Court Decision On David McKee MD V. Dennis K. Laurion

David McKee MD v. Dennis Laurion 2010

David McKee MD v. Dennis Laurion 2011

David McKee MD v. Dennis Laurion 2012

David McKee MD v. Dennis Laurion 2013

McKee V Laurion Is A Textbook Case

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